Coastal Kitchen

Coastal Kitchen was a food truck concept inspired by coastal flavors and a relaxed beach atmosphere. The challenge was creating an identity that felt casual yet recognizable in a street-food setting. I developed the brand with real-world use in mind, from vehicle wrap to photography and web presence. A retro sunset motif anchored the visual system. Handwritten typography reinforced a laid-back, approachable tone. The coastal color palette helped unify all touchpoints. The brand translated consistently across physical and digital applications.