Generation Play

Generation Play is a non-profit. Its focus is to create playground equipment that generates power for communities in developing countries. The logo needed to feel optimistic, functional, and forward-looking. I designed the brand mark and brought it to life through simple motion. The animation reinforced ideas of energy, movement, and play. Motion was kept intentional and uncluttered. The logo system works equally well in static and animated formats. The result supports the organization’s mission without unnecessary complexity.