Graphic Design Santa Cruz

GDSC was my graphic design studio and required an identity that felt confident without competing with client work. The challenge was creating something recognizable, yet intentionally restrained. I developed a brand system centered on negative space and simplicity. The logo was designed to feel timeless and adaptable across formats. Brand standards ensured consistency across digital and print applications. Every element was designed to stay out of the way of the work that it represented. The result was a quiet, durable identity built for longevity.