Modern Zen

Modern Zen was transitioning from in-home personal sessions to a more corporate-facing wellness offering. I helped facilitate a naming session that led to the name Modern Zen. The visual identity was developed alongside the naming process to ensure alignment from the start. A key challenge was avoid overly spiritual or “woo” aesthetics. The focus was on clarity, professionalism, and accessibility. The resulting logo and assets provided a flexible foundation that the client could build on independently. The brand supported corporate environments without losing its grounding in wellness practices.