Petals Floral Design

Petals is a florist specializing in minimalist ikebana arrangements with a highly disciplined approach to design. The brand needed to reflect elegance and restraint while remaining warm and personal. I created a clean identity system inspired by the structure and intention of ikebana itself. The logo balanced feminine softness with simplicity and control. Practical scalability was essential, as the identity needed to work from small tags to large signage. The system was intentionally understated to let the floral work remain the focus. The result was a refined brand that felt calm, thoughtful, and high-end.