Plant Sciences Genetics

Plant Sciences Genetics engaged me on contract to lead their marketing team with global brand development and new product launches, and activation campaigns. The project began with creating a series of custom berry icons to complement and extend their existing logo. From there, I translated the logo into a cohesive brand system. This included business cards, letterhead, envelopes, and a range of print and web advertisements. I also designed trade show materials such as table covers and large-format backdrops. The focus was consistency and clarity across all channels. The resulting system supported offices and events across Latin America and Europe while staying true to the original brand.