Marshalls' Farm

Marshalls' Farm relied heavily on farmers markets but struggled to stand out among neighboring booths. Their existing branding didn’t clearly communicate who they were, or what they specialized in. I worked directly with the owner to redesign the logo, signage, and packaging. The focus was on distance recognition and visual clarity in crowded environments. A honeycomb-inspired structure and warm amber tones helped communicate product purity and craft. The identity was designed to feel more established than a typical market brand. It also translated well into boutique retail settings.