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Microsoft
Project Type
National Advertising Campaign
Location
Seattle, Washington
Role
Graphic designer, contracted through Klein & Co.
This project involved designing a national print advertisement promoting the partnership between Microsoft and Teradata. Due to high-traffic placement, the design needed to communicate clearly and quickly at large scale. Microsoft had a clear vision for the campaign, and my role was to execute it with precision and attention to detail. I focused on hierarchy, clarity, and composition to ensure the message landed immediately. The layout was applied to a globally published magazine produced by Teradata. It also translated to large-format placements such as airport installations. Seeing the work installed at full scale confirmed the design performed as intended.
