Sloppy's Food Truck

Sloppy’s was a globally inspired food truck concept that I owned and operated. The brand needed to reflect global influence while remaining approachable and clear. I developed the identity around the concept of globally inspired sloppy joes. Design decisions were grounded in real operational needs. I created menus, recipes, social assets, and minimal signage. A global pattern referencing historic spice trade added depth without overwhelming the brand. The result was a cohesive identity rooted in concept and execution.